A local monogramming business took a leap forward Monday.
Debra Patrick and Laura Gault, owners of Palmetto Twist, opened the doors to their new 5,100-square-foot retail boutique and production facility in the Villages at Greene Creek shopping center in Boiling Springs — and they have plans for more expansion.
“We love what we do,” Gault said. “This is definitely a dream come true.”
Gault and Patrick became friends in the mid-1990s. In 2012, they decided to go into business together.
They opened their concept on Black Friday that year in a 1,200-square-foot space at the Rocky Branch Plaza off Highway 9. The owners had one embroidery machine and employee — Patrick’s daughter, Maegan Patrick.
In October 2013, Patrick and Gault expanded into a 2,200-square-foot space at the Villages at Greene Creek shopping center. The owners said the business grew rapidly despite little advertising other than customers’ word-of-mouth and posts on social media.
“We’re like Pinterest come to life,” Patrick said. “Everyone likes customization or personalization. We’ve made it happen. People literally come in and show us their pinboards. They love the instant gratification… For us, it’s all about great customer service… We want this to be a fun, inviting environment.”
With the move into the larger space, the owners said their employment has reached 18 people, including a graphic artist and skilled seamstresses. They have six embroidery machines, a heat press and a vinyl cutter.
The pair have announced two new Palmetto Twist locations will open in June.
A franchise store operated by businesswoman Angie Miller will open June 22 in Greenville County at 215 W. Wade Hampton Blvd. in Greer.
The owners will open a second company store on June 26 at 246 E. Blackstock Road in a 2,200-square-foot space beside Laura’s Boutique at the Westwood Plaza shopping center.
Before becoming entrepreneurs, Patrick was a print sales representative and Gault ran a lumber yard for 10 years. Both women had some retail experience. The owners said they each continued to work their previous jobs for eight months while getting their business off of the ground.
“(When starting a business) you’re probably going to have to work harder than you have ever had to work before,” Patrick said. “But it’s worth it when you’re doing something you love.”
“We’re also building something for the future, something for the future of our families,” Gault said.
The owners have filled the new space with a range of gifts, home décor, apparel and accessories for customers of all ages. While their merchandise is primarily geared toward women, children and infants, they have begun bringing in items for men.
Patrick and Gault said they have created a variety of products for teams and companies. They have the ability to tailor their services to suit the needs of the individual or large groups.
Palmetto Twist’s brands include Tidewater sandals, Couture Tee Co. shirts, Fripp & Folly shirts, Bridgewater candles and others.
The new store features a large retail area, a conference/training room, a sewing room and an embroidery room.
Patrick and Gault said the store will serve as the company’s headquarters as it grows. They will be able to offer training sessions for new franchisees and their employees.
The owners said they have already received interest from prospective franchisees.
“You need to have a passion for this,” Patrick said. “Not just monogramming, but a passion for retail and for helping people.”
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